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CDP integration

AI voice calls from MoEngage flows

SquadStack.ai connects to MoEngage so a flow step can hand a user to an AI voice agent. The agent calls with the context of where the user stopped, and the outcome goes back to MoEngage so the next step can act on it.

At a glance

Category
Customer data platform
Trigger
MoEngage flow step via API or webhook
Data in
User ID, phone number and drop-off context
Data out
Call outcome back to MoEngage
Built by
SquadStack.ai forward deployed engineer
Works well with

What moves between MoEngage and SquadStack.ai

From MoEngage

  • User ID and phone number
  • Where the user dropped off and what they were doing
  • Any attributes useful on the call: product, plan, language

Back to MoEngage

  • Whether the call connected
  • Outcome and next step
  • Callback time if the user asked for one

Where it helps

Onboarding drop-offs

Users who stop at KYC or document upload get a call that helps them finish.

Abandoned carts and applications

High-intent users who leave mid-way get a call that answers the question that stopped them.

Dormant users

Accounts that never transacted get a guided first-use call.

How the MoEngage integration gets built

1

Map the fields

In a solutioning call we agree which MoEngage fields come in, what the agent writes back, and the outcome the campaign is measured on.

2

Build

A forward deployed engineer on your account builds the connection and the call workflow. There is no separate integration fee.

3

Test

We run a test campaign on real leads, check every field that syncs, and you sign off in UAT.

4

Ramp

Volume goes up in steps while we watch sync and outcomes. Most enterprise pilots go live in 2 to 3 weeks.

Security for every integration

SquadStack.ai is ISO 27001, ISO 27701 and SOC 2 Type II certified, and DPDP and TRAI compliant. Customer data stays in India on AWS Mumbai. Integrations run over TLS with bearer tokens and IP whitelisting on both sides, and personal details like Aadhaar and PAN are redacted before they reach the language model.

Certificates and security reports on our Trust Center

Frequently asked questions

Can MoEngage trigger an AI voice call?

Yes. A flow step sends the user to SquadStack.ai through an API or webhook, and the AI voice agent calls with the context of the drop-off.

Does the call outcome go back to MoEngage?

Yes. The outcome is sent back so you can branch the next step of the flow on it.

Can the agent send a WhatsApp link during the call?

Yes. The agent can send a WhatsApp message or payment link while the user is still on the line.

Who builds the integration?

Our forward deployed engineer during setup. Your growth team owns the journeys and triggers.

Do calls follow TRAI rules?

Yes. Calling windows, DND scrubbing and opt-outs are built into every campaign.