About Shiprocket
Shiprocket is India’s leading logistics aggregator for D2C and eCommerce sellers, powering deliveries for thousands of merchants across the country. With a rapidly growing seller base, Shiprocket needed a scalable way to engage, filter, and onboard new sign-ups effectively.
The Challenge
Before partnering with SquadStack, Shiprocket’s inbound sales team was responsible for the entire funnel — presales, lead filtration, and closing. This stretched their bandwidth, leading to:
- Massive lead drop-off
The team was reaching only ~10% of monthly sign-ups, leaving ~90% of leads untouched. - Inefficient workflows
All outreach, audits, and tracking were manual. - Delayed response times
Slower TAT to connect with new sign-ups meant lost opportunities. - Lack of segmentation
No dedicated system to separate sellers from buyers during onboarding.
Why SquadStack
Shiprocket wanted a partner who could:
- Handle high-volume outreach at scale.
- Provide a specialized AI-first approach to presales.
- Deliver quick setup, ongoing refinements, and measurable outcomes
SquadStack stood out with its proven ability to manage lakhs of conversations, industry-tested workflows, and speed of deployment.
The Solution
SquadStack deployed its Humanoid AI Agent Stack to automate presales calling. The AI was trained on Shiprocket’s lead flows and optimized to:
- Filter leads by identifying buyers vs. sellers from sign-ups.
- Drive sellers toward first-time recharge (FTR) on Shiprocket’s dashboard.
- Scale outreach seamlessly.
- Continuously improve accuracy with iterations of call flows based on Shiprocket’s feedback.
Results Achieved
- Scaled lead engagement capability by 4x in just a quarter.
- AI systems refined continuously through feedback loops, improving seller identification accuracy by 5x.
- 30–35% workload reduction on Shiprocket’s inbound team
- Raised First Time Recharge by 5x
Conclusion
By partnering with SquadStack, Shiprocket built a scalable, AI-led presales engine that minimized drop-offs, accelerated seller onboarding, and freed their sales team to focus on closures.
Shiprocket transformed its onboarding funnel with SquadStack. Ready to do the same for your business?
