How Shiprocket’s AI Calling Engine Handled 3 Lakh+ Leads and Boosted Seller Onboarding

About Shiprocket

Shiprocket is India’s leading logistics aggregator for D2C and eCommerce sellers, powering deliveries for thousands of merchants across the country. With a rapidly growing seller base, Shiprocket needed a scalable way to engage, filter, and onboard new sign-ups effectively.

The Challenge

Before partnering with SquadStack, Shiprocket’s inbound sales team was responsible for the entire funnel — presales, lead filtration, and closing. This stretched their bandwidth, leading to:

• Massive lead drop-off

  The team was reaching only ~10% of monthly sign-ups, leaving ~90% of leads untouched.

• Inefficient workflows

  All outreach, audits, and tracking were manual.

• Delayed response times

  Slower TAT to connect with new sign-ups meant lost opportunities.

• Lack of segmentation

  No dedicated system to separate sellers from buyers during onboarding.

Why SquadStack

Shiprocket wanted a partner who could:

• Handle high-volume outreach at scale.

• Provide a specialized AI-first approach to presales.

• Deliver quick setup, ongoing refinements, and measurable outcomes

SquadStack stood out with its proven ability to manage lakhs of conversations, industry-tested workflows, and speed of deployment.

The Solution

SquadStack deployed its Humanoid AI Agent Stack to automate presales calling. The AI was trained on Shiprocket’s lead flows and optimized to:

• Filter leads by identifying buyers vs. sellers from sign-ups.

• Drive sellers toward first-time recharge (FTR) on Shiprocket’s dashboard.

• Scale outreach seamlessly.

• Continuously improve accuracy with iterations of call flows based on Shiprocket’s feedback.

Results Achieved

• Scaled lead engagement capability by 4x in just a quarter.

• AI systems refined continuously through feedback loops, improving seller identification accuracy by 5x.

• 30–35% workload reduction on Shiprocket’s inbound team

• Raised First Time Recharge by 5x